Weapons Against Counterfeiting
Counterfeiters make up a large army that threatens brand integrity and equity. Of course, we fight back every single day, as do numerous other entities – but no measure is ever enough. If you want to protect your brand from the menace of counterfeiting, you need to weaponize! Below are a few of the most effective weapons against counterfeiting.
ARM YOURSELF – LEGALLY
We don’t mean guns, of course! Companies that are at any risk of having their brand compromised in any way need to make sure that they know law inside out as far as counterfeiting is concerned. They need to know what constitutes copyright infringement by legal definition and this will, at least, help them know what to look out for when it comes to tracking offences of counterfeit.
Of course, that’s a pretty bold task and the best way to do that is actually to work with lawyers. Luckily, there are even firms that specialise in anti-counterfeit, so such entities will not only be able to guide you legally but will also be the best people to assist you if you ever need to take counterfeiters to court.
Another great legal tactic, and one that you might not initially think of, is to unionise! After all, counterfeit threatens the rights of brands and forming into a union is a way of putting pressure on authorial bodies to enforce more action. Such unions do exist, such as the International Trademark Association (INTA) that connects its members with government organisations. INTA is a wonderful entity because it’s not just a figurehead. It’s proactive and prompts discussion and action with the right people.
HAVE A BRAND PROTECTION TEAM
Of course, there’s a lot that you can do in-house, with a brand protection team being the most necessary. You might initially feel that a brand protection department is a waste of monetary resources, but counterfeits not only lose you money, but damage your equity more substantially. You can also look into hiring third-party teams that will take you on as clients.
Brand Protection teams are important for two reasons. Firstly, they are dedicated to tracking down counterfeiters globally. For this aim they’ll need the right equipment and software – and of course here we must plug our DH Anticounterfeit solutions, which we stand behind as some of the best anti-counterfeit measures in the game.
Another reason why you need your Brand Protection team is that it can work in tandem with your marketing team in order to estimate the impact that counterfeits are having on your business. The results you’ll get through KPIs, for example, will be very telling with regard to the extent to which your brand is being threatened by fakes.
STICK IT TO OFFENDERS… WITH STICKERS
As ordinary barcodes become easier to forge, some companies have opted for other kinds of tags that can’t be reproduced as easily. One is the security hologram, a label which can’t be replicated easily at all because counterfeiters will have to get access to the master hologram. Security holograms are used on various products including banknotes, passports, credit cards and various other manufacturers which are joining the trend.
Another kind of tag is the RFID (Radio Frequency Identification) tag, which is currently used primarily in medicine and healthcare products. Of course, one must be aware that in order to read such tags, sellers need to also have the appropriate readers and scanners.
STRIKE DOWN ON COUNTERFEITERS TODAY
Counterfeiting is a huge problem which is hard to control and even harder to eliminate. Yet, this article has made the point that as a business, you are far from helpless. There are countless measures you can take to try and safeguard yourself from the threat of counterfeiting. Keep fighting the good fight, and godspeed.