The digital workspace for brand protection teams

Our customers include Brand Protection Teams, Legal Teams, and Investigators. They seek to streamline, digitalize, and professionalize their operations, case and project management, intelligence and data analysis, collaboration, communication, and reporting of infringement activities.

Digitalizing brand and trademark protection

Digitalize, streamline and automate workflows and tasks

Digital transformation can effectively improve the delivery of legal services in practical and innovative ways. Using our digital workspace for brand and trademark protection, professionals have an opportunity of leveraging on data and technology to better connect with stakeholders, streamline legal tasks, and create more intelligent and efficient platforms for collaboration. Due to the complexity of counterfeiting and the fast, ever-changing landscape of the online and offline markets, brand protection teams need digital capabilities.


Counterfeiting is threatening the fashion industry

With today’s advanced technology infringers can produce products very similar or almost identical to genuine products, making it very hard for consumers to differentiate a genuine product from a fake.

For the Brand, the consequence is the loss of revenue, Brand damage, and unfair competition which could make it hard to succeed in new markets. Protecting your fashion brand is to protect your profit in a highly competitive market where brand identity matters most.

In these fast-evolving times, a digital workspace is a necessity for Brand Protection professionals in their fight against counterfeiters. Our platform allows collaboration and communication between internal teams, external partners, service providers, authorities, and other Brands.


Preventing loss of revenue as well as the safety of the consumers

Counterfeiting is not limited to a few products or certain countries but is a worldwide problem affecting most market segments. The most common fake vehicle parts are filters, brake pads, alloy wheels, and airbags. With today’s technology, many counterfeited parts produced are almost impossible to distinguish from the original.

Brand protection is a necessity for Brand reputation, preventing loss of revenue as well as the safety of the consumers.

With our platform, Origo, the Brand protection team can collaborate and communicate between internal teams, external partners, service providers, authorities, and other Brands.


Fight fake consumer electronics to reclaim critical safety standards

Counterfeit electronic parts have for a long time been a major concern for brand owners. Many parts are almost indistinguishable from the original, made from poor quality materials and are not tested against the safety standards. This means they could easily catch fire, injure, or possibly even cause death.

Counterfeited goods are often manufactured and sold by criminal networks to fund other crimes such as human trafficking, drugs, child exploitation, prostitution and terrorism.


Prevent illicit trade, protect consumers and yourselves

Fake medicine deprives legitimate manufacturers of revenues needed for reinvestment into research and development of next-gen treatments.

Brand protection plays a crucial role in the increasing global demand for medicine. Poverty, poor healthcare, or doctor wait times also result in consumers exploring new ways to purchase medicines. As consumers get more used to the digital world, they now have the option to take control of their health through smartphone apps, and other devices.

Falsified and substandard medicines kill about one million people each year, which is more than malaria, and brands in the pharmaceutical industry need to work extremely hard on protecting their consumers and themselves.

Food and Beverage

Seriously jeopardising both health and safety

Despite the fact that counterfeit alcoholic beverages remain the most frequently seized item of fake food and drink, non of the other food and beverage segments are safe from counterfeit and illegal trade.

Counterfeit food and drink are hazardous to human health and can also cause severe health and safety issues because the quality is often poor, the production processes occur in unsanitary conditions, and as they might include dangerous ingredients.

Despite the many efforts taken within the food and beverage sector to make the processes more transparent and the products more secure, many recent studies show that counterfeit food, and food fraud in general, is increasing. Counterfeiters can infiltrate the supply chain by providing fake ingredients to manufacturers, or during production, transportation, and distribution. That is enough to quickly damage the confidence and trust in brands.

Since food and drink are high-risk products, brand protection plays an important role to prevent these illicit products from reaching end consumers.


Don’t let counterfeited chemicals pollute the market

Counterfeited chemicals come in many forms, are not properly tested, and may also contain non-approved active substances or materials. Chemicals are ranked high-risk among the counterfeited items produced worldwide since almost all products in our everyday life need at least one chemical process while being produced. Fake chemicals pose significant risks to:

– End consumers since it used to produce fake fashion, apparel, footwear, accessories, and home textile products or simply can enter the food chain.

– Environment as dangerous chemicals can contaminate groundwater and soil and can destroy beneficial insects and other organisms.

– Farmers where their health can be impacted, and fields can be damaged by using fake fertilizers and pesticides.

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Five reasons why you need a brand protection management platform

While online takedowns can be done at scale, it can sometimes feel like an endless loop or a game of whack-a-mole, where the products taken down from one place appear on other online channels the week after. Offline actions — investigations, raids, seizures, and litigations — targeting the source of the infringement can completely remove […]

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