The digital workspace for brand protection teams
Our customers are Brand Protection Teams, Legal Teams & Investigators who want to streamline, digitalize & professionalize their operations, case & project management, intelligence & data analysis, collaboration, communication & reporting of infringement activities.
The digital workspace for brand protection teams
Our customers are Brand Protection Teams, Legal Teams and Investigators who want to streamline, digitalize and professionalize their operations, case & project management, intelligence & data analysis, collaboration, communication & reporting of infringement activities.
Digitalize, streamline and automate workflows and tasks
Digital transformation can effectively improve the delivery of legal services in practical and innovative ways. Using our digital workspace for brand and trademark protection, professionals have an opportunity of leveraging on data and technology to better connect with stakeholders, streamline legal tasks, and create more intelligent and efficient platforms for collaboration. Due to the complexity of counterfeiting and the fast, ever-changing landscape of the online and offline markets, brand protection teams need digital capabilities.
Analyze
Prioritize
Identity
Investigate
Collaborate
Streamline the collaboration with internal teams, external partners, and authorities to optimize your daily work.
Communicate
Communicating case progress, sharing identification results, target information and relevant teamwork.
Identify
Identify products, sources and patterns of infringements, find connections and get deeper insights.
Quantify
Quantify the value of activities, seizure values, compensations, and highlight performance indicators.
Prioritize
Prioritizing time and budget to focus on high-value targets, key products, and geographical areas.
Counterfeiting is threatening the fashion industry
With today’s advanced technology infringers can produce products very similar or almost identical to genuine products, making it very hard for consumers to differentiate a genuine product from a fake.
For the Brand, the consequence is the loss of revenue, Brand damage, and unfair competition which could make it hard to succeed in new markets. Protecting your fashion brand is to protect your profit in a highly competitive market where brand identity matters most.
In these fast-evolving times, a digital workspace is a necessity for Brand Protection professionals in their fight against counterfeiters. Our platform allows collaboration and communication between internal teams, external partners, service providers, authorities, and other Brands.
Preventing loss of revenue as well as the safety of the consumers
Counterfeiting is not limited to a few products or certain countries but is a worldwide problem affecting most market segments. The most common fake vehicle parts are filters, brake pads, alloy wheels, and airbags. With today’s technology, many counterfeited parts produced are almost impossible to distinguish from the original.
Brand protection is a necessity for Brand reputation, preventing loss of revenue as well as the safety of the consumers.
With our platform, Origo, the Brand protection team can collaborate and communicate between internal teams, external partners, service providers, authorities, and other Brands.
Fight fake consumer electronics to reclaim critical safety standards
Counterfeit electronic parts have for a long time been a major concern for brand owners. Many parts are almost indistinguishable from the original, made from poor quality materials and are not tested against the safety standards. This means they could easily catch fire, injure, or possibly even cause death.
Counterfeited goods are often manufactured and sold by criminal networks to fund other crimes such as human trafficking, drugs, child exploitation, prostitution and terrorism.
Prevent illicit trade, protect consumers and yourselves
Fake medicine deprives legitimate manufacturers of revenues needed for reinvestment into research and development of next-gen treatments.
Brand protection plays a crucial role in the increasing global demand for medicine. Poverty, poor healthcare, or doctor wait times also result in consumers exploring new ways to purchase medicines. As consumers get more used to the digital world, they now have the option to take control of their health through smartphone apps, and other devices.
Falsified and substandard medicines kill about one million people each year, which is more than malaria, and brands in the pharmaceutical industry need to work extremely hard on protecting their consumers and themselves.
Seriously jeopardising both health and safety
Despite the fact that counterfeit alcoholic beverages remain the most frequently seized item of fake food and drink, non of the other food and beverage segments are safe from counterfeit and illegal trade.
Counterfeit food and drink are hazardous to human health and can also cause severe health and safety issues because the quality is often poor, the production processes occur in unsanitary conditions, and as they might include dangerous ingredients.
Despite the many efforts taken within the food and beverage sector to make the processes more transparent and the products more secure, many recent studies show that counterfeit food, and food fraud in general, is increasing. Counterfeiters can infiltrate the supply chain by providing fake ingredients to manufacturers, or during production, transportation, and distribution. That is enough to quickly damage the confidence and trust in brands.
Since food and drink are high-risk products, brand protection plays an important role to prevent these illicit products from reaching end consumers.
Don’t let counterfeited chemicals pollute the market
Counterfeited chemicals come in many forms, are not properly tested, and may also contain non-approved active substances or materials. Chemicals are ranked high-risk among the counterfeited items produced worldwide since almost all products in our everyday life need at least one chemical process while being produced. Fake chemicals pose significant risks to:
– End consumers since it used to produce fake fashion, apparel, footwear, accessories, and home textile products or simply can enter the food chain.
– Environment as dangerous chemicals can contaminate groundwater and soil and can destroy beneficial insects and other organisms.
– Farmers where their health can be impacted, and fields can be damaged by using fake fertilizers and pesticides.
With the rapidly expanding population and demand for products online and offline, counterfeited chemicals pollute all market segments and can contaminate soil, air, and water, and the exposure can result in a range of severe and/or chronic health issues. In fact, even small amounts can pose significant health risks or even death.
