16 February, 2021

Why do we need a ISO-standard for brand protection.

The value of brands to brand owners are both intangible and tangible. Brands enhance the intellectual property rights and the related innovations of the brand owners. Brand reputation can often lead to brand equity resulting in great monetary value while at the same time, building consumer confidence. In recent years, counterfeiting activities have become even […]

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The Dangers of Bying Medicines over the Internet

E-shopping is becoming increasingly popular these days as customers prefer the convenience of ordering items from home rather than driving to a physical store and purchasing goods there and then. From getting groceries delivered to your door to ordering a costume for Halloween, the Internet pretty much has it covered. But like all things made […]

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