Articles.
10 March, 2021
E-shopping is becoming increasingly popular these days as customers prefer the convenience of ordering items from home rather than driving to a physical store and purchasing goods there and then. From getting groceries delivered to your door to ordering a costume for Halloween, the Internet pretty much has it covered. But like all things made […]
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The threat of counterfeit products can impact every industryand product you can imagine – from the software you use on your computer, tothe shampoo you use to wash your hair. These products are not only illegal, butin the case of software, they can contain viruses and dangerous codes, and inthe case of shampoo, toxic ingredients […]
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Social media has been revolutionary for business, but this comes with an obvious drawback – shady businesses get to benefit, too. Although most social networks prohibit the sale of counterfeit goods, a quick search of any luxury brand name on any social network brings a plethora of results, and it’s always the same thing: countless […]
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16 February, 2021
The value of brands to brand owners are both intangible and tangible. Brands enhance the intellectual property rights and the related innovations of the brand owners. Brand reputation can often lead to brand equity resulting in great monetary value while at the same time, building consumer confidence. In recent years, counterfeiting activities have become even […]
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5 December, 2020
A successful brand protection strategy must also be accompanied with an efficient digital strategy. Looking at legal departments in general, in the absence of case studies on brand protection teams, 65% do not have a clear digital strategy with milestones and due dates. Furthermore, 79% of the legal departments indicate that there is no specific […]
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9 November, 2020
High expectations with limited resources are always the biggest challenges that a brand protection team faces. Often we understand our priorities, yet feel powerless to actually take the move obstacle due to budget, time limit, or complexity reasons. Clearly, priority is not the only thing that needs to be considered. Return on investment is perhaps […]
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28 October, 2020
We are responsible for drafting guidelines in the field of brand protection to support the achievement of ISO 22386, with the vision to give world-class guidelines for the practices, procedures and systems to ensure the quality, safety and efficiency of brand protection. The ISO 22386 provides society, business and professionals with the practical tools that […]
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17 October, 2020
With cases of counterfeiting and fraud becoming more and more prevalent, particularly in large businesses, it is important that your brand is as protected as possible. Technology is progressing all the time and this means that people trying to defraud you have more tools to hand. To counteract this, it is important that your business […]
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30 September, 2020
Collective actions could be the next best thing in the fight against counterfeiting, as brands team up to share information and crack down on counterfeit goods sold on popular online shopping destinations. According to The Economic Impacts of Counterfeiting and Piracy, the cost of counterfeiting will be $125 billion by 2022. Counterfeit products are not […]
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21 August, 2020
The damage caused by counterfeit goods to the economy, environment and even perhaps our overall quality of life should be something of a given for most people. Perhaps Intellectual Property rights-holders are those most likely to feel the true pinch of this rogue industry, but when one considers the big picture it becomes clear that […]
Read moreE-shopping is becoming increasingly popular these days as customers prefer the convenience of ordering items from home rather than driving to a physical store and purchasing goods there and then. From getting groceries delivered to your door to ordering a costume for Halloween, the Internet pretty much has it covered. But like all things made […]
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