Articles.
21 July, 2021
The ocean is the lifeblood of Earth. It covers over seventy (70) percent of our planet, it regulates temperature, it is driving weather and supporting all living organisms. The ocean has played a decisive role in history for food, transportation, commerce, communication, innovations and inspirations. However, more than eighty (80) percent of the ocean is […]
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26 May, 2021
According to recent studies many brand protection teams are still using generic tools like Microsoft Excel, Microsoft Outlook, Microsoft Teams, Google Drive, OneDrive or generic case management tools as their only digital platform for managing brand protection. These are all compelling digital solutions in general, but for managing brand protection will most likely prevent your […]
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12 April, 2021
Many brands are under pressure from IP infringement and counterfeiters. As marketing and sales activities are increasingly moving online and consumers are becoming more digitalised, companies have focused their brand protection efforts on e-commerce IP enforcement. A recent UNCTAD survey has shown an almost 10% increase in online sales across most product categories during 2020. […]
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10 March, 2021
E-shopping is becoming increasingly popular these days as customers prefer the convenience of ordering items from home rather than driving to a physical store and purchasing goods there and then. From getting groceries delivered to your door to ordering a costume for Halloween, the Internet pretty much has it covered. But like all things made […]
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The threat of counterfeit products can impact every industryand product you can imagine – from the software you use on your computer, tothe shampoo you use to wash your hair. These products are not only illegal, butin the case of software, they can contain viruses and dangerous codes, and inthe case of shampoo, toxic ingredients […]
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Social media has been revolutionary for business, but this comes with an obvious drawback – shady businesses get to benefit, too. Although most social networks prohibit the sale of counterfeit goods, a quick search of any luxury brand name on any social network brings a plethora of results, and it’s always the same thing: countless […]
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16 February, 2021
The value of brands to brand owners are both intangible and tangible. Brands enhance the intellectual property rights and the related innovations of the brand owners. Brand reputation can often lead to brand equity resulting in great monetary value while at the same time, building consumer confidence. In recent years, counterfeiting activities have become even […]
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5 December, 2020
A successful brand protection strategy must also be accompanied with an efficient digital strategy. Looking at legal departments in general, in the absence of case studies on brand protection teams, 65% do not have a clear digital strategy with milestones and due dates. Furthermore, 79% of the legal departments indicate that there is no specific […]
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9 November, 2020
High expectations with limited resources are always the biggest challenges that a brand protection team faces. Often we understand our priorities, yet feel powerless to actually take the move obstacle due to budget, time limit, or complexity reasons. Clearly, priority is not the only thing that needs to be considered. Return on investment is perhaps […]
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28 October, 2020
We are responsible for drafting guidelines in the field of brand protection to support the achievement of ISO 22386, with the vision to give world-class guidelines for the practices, procedures and systems to ensure the quality, safety and efficiency of brand protection. The ISO 22386 provides society, business and professionals with the practical tools that […]
Read moreThe ocean is the lifeblood of Earth. It covers over seventy (70) percent of our planet, it regulates temperature, it is driving weather and supporting all living organisms. The ocean has played a decisive role in history for food, transportation, commerce, communication, innovations and inspirations. However, more than eighty (80) percent of the ocean is […]
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