Articles.

To get smarter, we are talking to people in the industry to understand their pains and gains.

Together with our clients and partners we have gained knowledge and experience on brand protection. Follow us on LinkedIn go get continuous updates on best practices within the industry.

5 December, 2020

Does your brand protection strategy include digital alignments?

A successful brand protection strategy must also be accompanied with an efficient digital strategy. Looking at legal departments in general, in the absence of case studies on brand protection teams, 65% do not have a clear digital strategy with milestones and due dates. Furthermore, 79% of the legal departments indicate that there is no specific […]

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9 November, 2020

How to get desired Return on Investment (ROI) from brand protection.

High expectations with limited resources are always the biggest challenges that a brand protection team faces. Often we understand our priorities, yet feel powerless to actually take the move obstacle due to budget, time limit, or complexity reasons. Clearly, priority is not the only thing that needs to be considered. Return on investment is perhaps […]

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28 October, 2020

The ISO 22386 Project, guidelines for brand protection and enforcement procedures.

We are responsible for drafting guidelines in the field of brand protection to support the achievement of ISO 22386, with the vision to give world-class guidelines for the practices, procedures and systems to ensure the quality, safety and efficiency of brand protection. The ISO 22386 provides society, business and professionals with the practical tools that […]

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17 October, 2020

Is it still efficient to keep track of your brand protection cases using Excel?

With cases of counterfeiting and fraud becoming more and more prevalent, particularly in large businesses, it is important that your brand is as protected as possible. Technology is progressing all the time and this means that people trying to defraud you have more tools to hand. To counteract this, it is important that your business […]

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30 September, 2020

How brands collaborate to fight counterfeiting.

Collective actions could be the next best thing in the fight against counterfeiting, as brands team up to share information and crack down on counterfeit goods sold on popular online shopping destinations. According to The Economic Impacts of Counterfeiting and Piracy, the cost of counterfeiting will be $125 billion by 2022. Counterfeit products are not […]

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21 August, 2020

What happens to seized counterfeit goods?

The damage caused by counterfeit goods to the economy, environment and even perhaps our overall quality of life should be something of a given for most people. Perhaps Intellectual Property rights-holders are those most likely to feel the true pinch of this rogue industry, but when one considers the big picture it becomes clear that […]

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28 February, 2020

Who is manning the machine that made your kid’s newest toy?

It is understandable that cash-strapped parents will always be on the lookout for the most affordable way of keeping their children happy. The price range of sought-after branded toys can put a financial strain on the average parents’ pocket, so much so that sometimes, going for the black market knock-off may seem like a viable […]

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28 June, 2019

Transported by fakes.

When one thinks of counterfeit items, the obvious items such as branded luxury articles come straight to mind. Less known counterfeit items include fake food stuffs, and to a much lesser extent, consumers are not fully aware of the growing industry of counterfeit transport related products. Such fake products are less common when compared to […]

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29 March, 2019

China leads the way in counterfeiting: From fake Apple Stores to fake Guccis.

Silk Street is a popular shopping market in the middle of Beijing. Home to thousands of vendors, it attracts a lot of tourists during the year. Tourists are most impressed by is the huge amount of counterfeited brand items on display. Silk Street is only one example of China’s national counterfeiting problem. Most of Chinese […]

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24 January, 2019

Why the internet is fuelling the growth of counterfeit products?

Selling of counterfeit products has been around since ancient times. Wherever a market for something existed, you could be sure that someone would produce a fake to earn some profits as well. In fact, a 2015 study by the International Chamber of Commerce found that the global value of counterfeit goods was estimated to be […]

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Latest

Does your brand protection strategy include digital alignments?

A successful brand protection strategy must also be accompanied with an efficient digital strategy. Looking at legal departments in general, in the absence of case studies on brand protection teams, 65% do not have a clear digital strategy with milestones and due dates. Furthermore, 79% of the legal departments indicate that there is no specific […]

Read article