Workflow

Improve the success rates of planning and reacting to counterfeiters in a structured workflow.

Functionalities Illustration webpage

 

The workflow of CaseMate could start in many ways. Typically, customs or market investigation agencies will contact local lawyers and/or investigators once suspicious counterfeit goods are found at customs, distribution channels, retailer shops or ecommerce websites. Given this information, local lawyers and/or investigators, as the external source for the company, will create a case in External Registration and send a notification to the brand protection team.  Once the information of counterfeit goods is received, the brand protection team will build cases against the counterfeiters in CaseMate.  The cases often result in large data files that include photographs and texts of the counterfeit products, communication logs of all members involved, and other documents recording the legal process.

 

CaseMate is able to connect the information of each individual case in a systematic way.  Not only does it provide an efficient platform to manage cases, CaseMate adds another level to brand protection by providing intelligence.  The brand protection team can utilize a search function that helps recall previous cases related to current cases. CaseMate also builds a database to develop statistics and analysis in order to target counterfeit hot spots. At the same time, graphical analysis and sophisticated reporting can be generated as an overview of all the anti-counterfeit activities. The brand protection team can make strategic decisions and enhance the traceability of counterfeit goods with the help of the centralized database.

 

To sum up, the key features of CaseMate are the following:

    • Direct, easy case reporting using External Registration to brand protection managers
    • Web-based system for multi-users
    • Support in team workflow by allowing multiple users to access files in real time
    • Deadlines/reminders
    • Support at the examination of suspected counterfeits (reference product library, inspection reports)
    • Data collection, add attachments
    • Analyze and find links between different counterfeit cases
    • Search function, statistics and history log

 

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