Wallets

What makes your brand worth counterfeiting?

What makes your brand so irresistible to counterfeiters?   The illegal trade of counterfeited goods is constantly on the rise, and a recent study by the Organization for Economic Cooperation and Development (OECD) has estimated that it is costing the global economy a whopping €250 billion in...

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Brand protection in 2030

The shady counterfeit business has boomed into a global industry worth $461 billion. This is nearly doubled their share in the global market the latest decade. Brand owners recognise this threat and utilize a plethora of brand protection efforts to combat it, how will this...

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Are you handling more brand protection cases than you were yesterday?

There is always a band protection manager (BPM) who says that the number of their counterfeit cases has dropped after a certain action has been taken or a new solution has been introduced. Is that a good or bad sign?   Apparently, the BPM who report it...

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What does counterfeit really mean, and how easy is it to buy fake products?

If you look up the meaning of the verb ‘counterfeit’ in a dictionary, you’ll find something along the lines of: ‘To make an imitation of, imitate (with intent to deceive)’.   This might seem like a straightforward definition, but in reality counterfeiting is a more complex issue...

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How to spot and avoid counterfeit products

According to the IACC (International AntiCounterfeiting Coalition), counterfeiting has increased by 10,000% over the past two decades due, partially, to high rates of consumer demand.   Unfortunately, consumers often don’t realise they’re buying counterfeit products because it’s so difficult to identify them. After all, counterfeits are everywhere...

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Who is manning the machine that made your kid’s newest toy?

It is understandable that cash-strapped parents will always be on the lookout for the most affordable way of keeping their children happy. The price range of sought-after branded toys can put a financial strain on the average parents’ pocket, so much so that sometimes, going...

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